Most experienced marketers would readily admit that word-of-mouth marketing is the most powerful form of marketing. Nothing compels a customer more than a recommendation from a friend or a family member. This is the reason why most successful marketing campaigns involve a hefty amount of word-of-mouth marketing. Some businesses are entirely built upon word-of-mouth, such as Uber, AirBnb, and Dropbox. Marketing consulting agencies such as Primal encourage all businesses to include a customer referral program in overall strategy to drive word-of-mouth marketing.
Read MoreTips for Creating a Customer Referral Program
