If you know anything about social media, comments and opinions about anything can appear in an instant, often helping to sway the thoughts and feelings of thousands or even millions of people. When this is done in regards to products or services, businesses need to understand how they can use this information to capitalize on potential opportunities. Referred to as “social listening,” this can be a key part of business strategy in terms of generating leads or having the chance to create online content that can specifically focus on certain…
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