You could have all the best products and content in the world, but it means absolutely nothing when your site runs poorly. In a time where people want things right now, a slow-moving site is a deterrent to them. They will be on to the next in a matter of seconds. That’s why you need to find ways to help improve you right Site speed. You don’t want to miss out on potential traffic and sales. Here are some effective ways to help you increase your website performance.
First, you should minimize your design. When you overload your site with videos and images, it’s counterproductive. Why? Well, your site gets bombarded with so much content that it’s hard for it to move quickly. It’s important to find a healthy medium to keep your site looking appealing but not to the point where you sacrifice its function. You can limit the amount of Flash your site has and trade that in with more HTML5 content. Also, don’t forget about your mobile presence. Certain images and videos aren’t made for mobile sites, so pick something you can help optimize for your mobile audience.
The next thing is learning how to optimize your images. You can size them up accordingly, so they don’t take up too much space. Remember, that visuals factor in a lot of the loading time. See if you can find a good cache to help minimize your images. It’s a great tool to help take a bit of meat off the images, so you get a faster load time. Additionally, it’s not a bad idea to cut down on your plugins. There are certain plugins that take up a lot of space and will seriously slow down your site’s performance. You want to be at a competitive level with your rivals.
When you have the right balance between useful content and a good running site, this is like having a well-oiled machine. Never sacrifice speed for the look. The idea is to bring people to your site, not draw them away.