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How to Do Digital Marketing on a Budget

Budgeting is a big issue for start-ups and small businesses. More often than not, new ventures find it extremely difficult to cover basic expenses. So, it’s not uncommon to find a start-up too strapped for cash to run a good digital marketing campaign.

digital marketing

However, money should not be a big issue when it comes to marketing. The beauty of digital marketing is that it can benefit anyone, regardless of the budget. Digital marketing costs way less than traditional print marketing. Even a company with a limited budget can glean enormous benefits from a digital marketing campaign, if run properly. So, read ahead to find out a number of budget-friendly tips for running a digital marketing campaign.

Hire Local Experts
If you are new to digital marketing, you might want to consult with third-party professionals to polish your campaign strategy. Marketing consultants are notoriously expensive. Then again, your company does not necessary have to forgo hiring experts if you find them locally. For example, if you are a start-up based in Victoria, Australia, hire an SEO Melbourne firm for your campaign to keep the budget from ballooning. If you hire an international firm in New York, on the other hand, it would cost you considerably more. Local experts can give you the same advice, just as any international agency can. In fact, local marketers are more likely to be a better fit because they will certainly understand your target audience better.

Use Free Analytical Software
Your digital marketing strategy can be conducted immeasurably better if you keep track of analytics. You do not need to hire expensive outsiders or full-time staff for this job. Learn to use free and highly beneficial software like Google Analytics Tool, Google WebmasterTools, Social Bakers, Iconosquare, or Simply Measured to keep track of your data. You will be able to understand what your target audience likes and dislikes better, and redirect your campaign accordingly.

Employ Hashtags
Hashtag campaigns are one of the easiest and most effective digital marketing strategies. It requires little effort other than identifying trending hashtags on sites like Instagram and Twitter. Tailor your posts to remain relevant to these hashtags, and you will be able to create brand awareness for free. Of course, you will have to make sure that your posts are interesting enough to grab attention. You must be careful when using trending hashtags, however. There are many politically sensitive hashtags that often trend on social media sites. Be careful when using sensitive hashtags for marketing purposes.

Remove Links from Bad Sites
Sometimes the best digital marketing strategies are the simplest ones. Having other popular sites link to your website is a great way to attract more traffic. This is called getting backlinks. All websites have these. However, the effectiveness of having backlinks is not measured by its quantity. Having many different sites linking back to your site is great. However, only if these other sites are legitimate, credible, and already popular do they act as quality backlinks. If you have dubious spam sites linking back to yours, it will hurt your site’s reputation as well. Be careful when optimising your site in this regard.

As you can see, digital marketing does not always have to be extremely costly. Think about using effective digital marketing strategies to promote your brand. And remember that expensive is not always effective.