The company lay off a part of the team developing the Fuelband wristband, but refuses to withdraw from the market for wearables technologies with competitors such as Samsung and LG, together with the possible arrival of Apple. Despite being one of the pioneers in implementing technology in physical activities, Nike decided to discontinue making their electronic bracelet Fuelband after announcing the dismissal of 70 employees of the computer hardware manufacturing. In turn, the Oregon-based company devoted their efforts in developing software of the technology segment for clothing.
Read MoreNike rethinking its strategy in technology to wear
